Four creative expression methods of personalized customized logo products

Now the competition in all walks of life is becoming more and more fierce, and the customer groups in the logo industry have higher and higher requirements for products. The pursuit of creativity is endless. Therefore, the logo enterprises have to carry out round after round of self revolution in order to have the opportunity to survive in the market and get the recognition and trust of customers. The preliminary work of logo products mostly focuses on creative design and in-depth design. Creative design is the basis of in-depth design and the prototype of the final physical product. Therefore, creative performance in the design stage of logo products is very important. On the other hand, because of the personalized customization attribute of logo products, it can not be stereotyped, which tests the designer's ability in the creative expression of logo.

Generally speaking, personalized customized logo products need designers to quickly learn and excavate industry elements, and present them in the rational use of artistic techniques. Based on cosai's experience in the design of customized logo products, we summarize four creative expression techniques.

The first is the balance method. In reality, logo products are subject to the influence of multiple factors such as technology and people's recognition. Therefore, logo designers can not blindly pursue strange effects, but it does not mean that they can follow the simple and follow the vulgar. Logo products need to deliver their own value in the process of interaction with users. If users can't get this point accurately, then this logo product can be said to be a failure. Whether it is graphic symbols or text, we should seek a kind of harmony and coexistence of multiple elements from the perspective of balancing artistic elements and process realization and visual transmission. The logo products designed in this way will not lose creativity, but also bring people good visual experience;

The second method, symbolism, is generally used to associate animals and plants or cartoon images in reality, or refine and use the internal elements of specific images from a certain angle to indirectly express the spiritual and cultural demands of customers for logo products, In most cases, designers need to refine the characteristics and social attributes of the reference object, and then apply the design techniques to the specific logo product prototype. In real life, a more obvious application field of symbolism is the logo system design of children's playground. Most of them are lively and lovely cartoon animal graphics or patterns. Some animals may not be so friendly and lovely, but under the designer's proper expression, they immediately have some image that can't be directly described by language;

The third is exaggeration. Once the logo product is produced in the factory, it means that the spiritual and cultural elements have been implanted into the cold steel, plastic and other raw materials. In the factory, it is steel, but in the eyes of the audience, the logo product has soul and emotion. Therefore, the logo product with its own art attribute can deepen this emotion through exaggeration when it transmits this emotion. Generally, we can imagine no more than color and modeling outline, and add some elements such as sound, light and taste when necessary;

Fourth, artistic conception method. Creativity comes from reality and is higher than reality. In daily life, it may be a scene or action that is so casual that it can convey infinite emotions. This is the charm of artistic conception. Logo designers can not be limited to a graphic or text stroke itself. Inspiration may burst out in a flash. Whether they can accurately capture it is another matter. Some feelings and some scenes can only be expressed in meaning but not in words, which shows the weight of artistic conception expression in artistic creation;

Logo designers' accurate grasp of creativity directly determines the quality of products. Good creativity can help logo products enhance tension and vitality. In the process of visual communication, designers usually need to endow patterns and words with corresponding spiritual and cultural connotations through creative means, which is also the most difficult part in the design process. In the early stage, there is often no fixed mode or style to apply, and the materials that can be presented to the designer may only be some themes and concepts. If the designer accurately presents the customer needs in the work with the help of professional creative expression techniques in this link, then the probability of this work standing out in the market is generally not too low.