Six essential elements of making company's propaganda film

From script making to video shooting, we must pay attention to a lot of matters in video shooting and production of our company's promotional videos, and edit the latter half of product packaging design. According to the purpose of the enterprise propaganda film, taking listening principle as the core principle, making overall consideration and handling of the relationship between video shooting materials, simultaneous voice, word and video commentary, and taking the enterprise propaganda film and the constituent elements and sub elements as complementary elements to build a common force to serve the prominent theme, I just want to understand the views I just want to convey to the audience, In addition, special emphasis on the outstanding brand image of the company, which is also at first sight.

Master the following key points to maximize your market value:

1. Pay attention to ideas. The production and production concept of enterprise propaganda film must be complete, detailed, authentic and effective. This is also the main norm.

2. Be authentic. At present, their core imitates the surrounding people and news hot spots, and then establishes the theme style, overall plans the plot and arranges other audio and video shooting. The enterprise propaganda film has unique advantages in expressing or maintaining the true and credible face of life. This kind of truthfulness and trustworthiness not only refers to the truthfulness and trustworthiness of external images, but also strictly manages the internal truthfulness and trustworthiness of characters and the truthfulness and trustworthiness of daily life; A successful enterprise propaganda film has been produced, which has the complete unity of true and credible image and true and credible inner feelings. Therefore, in the video shooting and production of the company's publicity video, we must prevent some artificial manipulation and false things, and strive to ensure the authenticity of the company's publicity video! Because the real sense of promotion has charisma, and the real sense of marketing is more charismatic and shocking.

3. Pay attention to the feature background. Background is the main component of the production and production of enterprise propaganda film, and it is also the basis of the character characteristics, luck and events, development and change of enterprise propaganda film. Propaganda video is more or less related to time background, cultural characteristics and natural background. Generally speaking, in a specific publicity video, due to different theme styles and the theme styles embodied and expressed, the backgrounds they deal with are different, biased and alternative. According to different views, theme styles and theme styles choose different backgrounds.

4. Pay attention to the typicality. In short, the typicality is that the selected person or thing in a region, a link has unity, objectivity, symbolism and the flavor of the times.

5. Pay attention to comment creation. The ability of language expression should be clear, the exposition should be clear, the English words should be simple, and the ability of language expression should strive to achieve the daily oral and visual effects, which is the generalization, evaluation, supplement, expansion and deepening of image and sound. Comment is not a simple description of material. In order to convey pictures and messages that are not or cannot be conveyed, TV comment is like a chain, connecting TV images with synchronous sound to build a complete and detailed collection. When writing TV comment, please try to explain the phenomenon and explain the reasons with plain and understandable language. The discussion should be thorough The commentaries are unforgettable, speculative and philosophical.

6. Pay attention to feature details. Only with the help of vivid and interesting characters, vivid and interesting pictures and vivid and interesting life scenes, can we achieve the effect of expressing emotion, tolerance and rationality.